project_
Atardi
Rudi Plaate_
An intimate portrait highlighting the life of Rudy Plaate.
description_
Director Selwyn de Windt paints an intimate portrait showcasing Rudy Plaate's evolution into one of the most celebrated musicians from the former Netherlands Antilles. Through the heartfelt accounts of family and friends, Plaate's vibrant journey unfolds in a chronological tribute. Granted complete access to Plaate, de Windt artfully depicts his life as he navigates the challenges of dementia.
It was a tremendous privilege to contribute to this remarkable work by Selwyn de Windt. Selwyn turned to Salt to develop a typographical style and film title that would resonate with the contemporary essence of Rudi Plaate's heyday. Salt was tasked with designing an authentic film logo that beautifully aligns with the film's texture and era. In harmony with the director's vision, we meticulously crafted an identity that befits this masterpiece.







testimonial_
Collaborating with Salt on "Atardi", was a true pleasure. The typographical logo and design perfectly captured the essence of Rudy's music and the vibrant culture of Curaçao in the '60s and '70s. The work honored the era of Rudy’s artistry and was also authentic and timeless. Carl truly understood the heart of the story and brought it to life visually in a way that resonated deeply with the spirit of the film.
~ Selwyn de Windt, Documentary Film Director/Producer, Atardi ~

