project_
De Surinaamsche Bank_
A bank Deeply rooted in Surinamese society.
description_
De Surinaamsche Bank: A Prominent, Modern Institution in Suriname with deep-rooted connections within Surinamese society, which continues to thrive. As a market leader, it commands respect—not merely due to its status, but because of its commitment to accessibility, quality services and products, outstanding customer care, and active participation in community affairs.
The introduction of a new corporate identity marks a strategic initiative by De Surinaamsche Bank in cultivating the emerging brand 'DSB,’ anchored in a well-defined strategy. We take pride in our role in this journey of creating and executing the new visual identity. This rollout presents an excellent opportunity to communicate the chosen positioning strategy with clarity.
DSB Our Bank!
De Surinaamsche Bank represents Suriname as a truly Surinamese institution. With profound cultural foundations, it focuses on meeting customer needs and ensuring accessibility. Suriname's vibrant diversity encompasses five primary ethnic groups, religions, and languages, depicted by the five bars, while their intersections signify the harmonious fusion of traditions and ethnicities. The verdant jungle, which envelops 80% of the nation, influences the bank's identity, as seen in its logo. The greens symbolize prosperity, while the grey segment embodies professionalism and strength.
