project_
ta dushi, pa
ta dushi hende__
Island-wide initiative to foster a positive outlook on tourism.
description_
Tourists flock to beautiful destinations surrounded by welcoming individuals. Fostering kindness within the community and among people overall is crucial for thriving in the tourism sector. Through this campaign, the Curaçao Tourist Board aims to raise awareness for the tourism industry.
CTB aimed to create an iconic symbol that would resonate deeply with the local community, encapsulating our rich culture while fostering a sense of belonging and unity. They imagined an emblem that would spark pride and act as a badge of honor for residents, honoring the island’s beauty and diversity. I treasure my island and wholeheartedly embrace my identity as a "Dushi Hende," linking me to a vibrant heritage and cherished community...alongside this honourable campaign, SALT has crafted the perfect emblem!
